귀트영 20101125 뉴스 스크립트

'Degree in Gucci' to be launched

For anyone thinking that student life is about cheap beer and second-hand coats, a degree course is offering an immersion into indulgent luxury.
A masters degree is being launched this autumn in luxury retail management at the International University of Monaco.
35 international students will be following a syllabus looking at essentials such as shoes, jewellery, watches, cars and yachts.
The course has been developed in collaboration with brands including Gucci and Ralph Lauren.
For work experience, there will be the challenge of a "seven-month immersion internship" in a luxury boutique.
This is the latest example of degrees linked to specific areas of retailing.
The students will be learning about, rather than enjoying, the world of luxury brands.
And the university says the course has been created in response for the demand for staff who are specialists in the luxury market.
"Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone," says a spokeswoman for the university.
The postgraduate students will be taught the "history, main trends and competitive dynamics of the retail luxury industry".
They will learn about running shops and sales teams.
For a more theoretical approach, there will also be a study of "aesthetics, semiotics and artistic appreciation" and "codes, symbols and rituals in luxury retailing".

[ 원문 : http://www.bbc.co.uk/news/education-10853740 ]

Words and sentence on air
* retailing : 소매업.
   whole saling : 도매업.
* allure : attraction. 매력
   '사람에게 끌리다'라는 표현에 주로 사용.
   she(he) is very alluring.
* aesthetics : 미학.
* semiotics : 기호학.
* artistic appreciation : 작품 감상. 작품 평가
   currency appreciation : 통화평가절상
* ritual : 의식, 의례.q

* an immersion : 몰두하다.
* an immersion into indulgent luxury : 명품에 푹 빠지다.
* chip : 짧게 발음 / cheap : 길게 발음
* syllabus : 교과과정
* jewelry : 미국식 / jewellery : 영국식
* work experience : 현장경험.
* in response for : ~의 요구에 의해.